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    Clinical Review Medosi

    Scope of the problem of Health Care Epidemic

    Scope of the problem of Health Care Epidemic

    Firstly, all clinicians are quite familiar with the burden of managing chronic disease conditions such as CHF, diabetes, osteoarthritis, dementia, allergies, endocrine disorders, liver and kidney disease, etc. The medical system has made tremendous advancements in developing treatment algorithms to help manage these conditions, as well as supportive platforms like improved monitoring systems, telemedicine, and patient education. Never before has there been such a need for a trusted clinician to patient bond to provide reliable and consistent access to the system. The alarming statistics on the rise of dementia and mental health issues in our aging population are staggering. Unfortunately, the best protocols and pharmaceuticals can only help patients to a certain level as more and more are realizing there are imperfect treatment options. A well-informed population is seeking innovative new technologies both as a treatment strategy, but also a preventative intervention.

    Also, the medical community is challenged with the barrage of new mysterious syndromes rarely ever encountered 20-30 years ago. This includes syndrome diagnosis’ such as fibromyalgia, chronic fatigue syndrome, PANDAS, POTS, autoimmune conditions, elusive gastrointestinal syndromes. One consensus is that our immune systems and detoxification systems can no longer keep up with unprecedented accumulation of environmental chemicals in our air, food, and water. A food supply that is depleted of vital minerals and co-factors also contributes.

    The changing paradigm is that progressive clinicians will need to take on a more holistic functional medicine philosophy that would also address COMMON DENOMINATORS that simultaneously should be addressed such as nutritional imbalances, impaired detoxification, leaky gut syndrome, food allergies, mold burden, stealth infection burden, systemic inflammation, neuroinflammation, EMF exposure, etc.

    The CBD benefits on all of these physiologic systems is well documented.

    The Medosi Company Structure

    The Medosi Company Structure

    One attractive feature that would be appreciated by clinicians is how MEDOSI is dedicated to educating health and wellness on the benefits and safe use of CBD products. It is more reassuring to a professional practice to partner with a company with this philosophy, instead of trying to saturate all retail settings. I appreciate how they emphasize that the relationship with a clinician is a partnership, and that MEDOSI is there to help navigate the regulatory landscape. Since the market regulations are always changing, it is helpful to have experienced pharmacists, physicians, product formulators, compliance officers, quality control officers, and legal experts who have years of experience in their respective fields. There is a comfort that the TEAM PROFILE section of the introduction brochure provides extensive details of the resume of each individual. I was particularly impressed with the VIMEO production that was very professionally produced. I like the fact that it was concise, accurate, and only around 20 plus minutes----the average attention span for a busy clinician! I found it highly convincing that this would be an ideal well- rounded team to collaborate with.

    The Medosi Education Platform for Clinicians and Patiants

    The Medosi Education Platform for Clinicians and Patiants

    The introduction brochure does an excellent job of positioning MEDOSI as a Single Source Solution for health and wellness professionals. Reassuring comments about product quality emphasizes all natural, organically grown, and non-GMO sourced hemp. The USA production facility is federally registered and ISO, CGMP certified. Third party testing is done for metals, lead, and pesticides. Pricing is reported 50% less than leading competitors. There is training for the clinical staff, and there is a dedicated account executive and marketing team for each practice. A very impressive addition is a toll-free telephone and email support staff for patient questions. A Medical Advisor with deep cannabinoid knowledge is available. There is a 90-day money back guarantee, and clinicians can start with individual SKU’s or complete counter display. Therefore, a clinician should have very little concern about the barrier to entry or risk of committing to a new clinical initiative.

    The educational handouts for waiting room are very professionally produced and clinically relevant. I am particularly impressed with the marketing piece that emphasizes the dosing regimen is definitely not a “one size fits all”. Most conferences I have attended with experts in the field of EC and CBD usage, all speakers emphasized this vital importance of educating the patient on this philosophy of finding the CBD Sweet Spot regarding dosage. It is an excellent idea to provide the featured MEDOSI Dosing Journal that facilitates a meaningful dialogue with the clinician and patient for optimal outcomes.

    The Medosi Marketing Platform

    The Medosi Marketing Platform

    Again, I think all progressive and curious clinicians are interested in learning more about this industry with a concise and bullet point information piece. I like the Market Insights comments regarding the 2020 market to reach 4.7 billion and expected to increase 14% by 2025. I found it interesting that Edibles are the most popular way to consume, with an 88% growth projection using the gummies. The Consumer Insights section shows some very interesting statistics that I think all clinicians would find surprising and quite useful to developing better insight in to this market. 56% of US adults do not understand the difference between THC and CBD, and 59% are confused abut the effects or side effects of hemp-derived products. This underscores even more profoundly as to why patients really need their trusted health care advocate to be well informed and offer a respected, pure product offering.

    I am very impressed with the MEDOSI Point-Of-Sale Display of products for waiting room display. I like the fact that there are not too many products, but also flexibility of gummies, tinctures, and topicals. This will definitely promote a lot of questions from clients to the providers and generate rapid sales once a client is educated and assured of safety, proven efficacy, and affordability.

    The Medosi Pricing Model

    The Medosi Pricing Model

    I was somewhat blown away with the price points presented in the document titled “Leading Competitors Pricing Matrix Comparison”.  Most clinicians have most likely have heard of most of these competitors such as: Amanda, Pure Kana, Nu Leaf, Green Roads, and Charlottes Web. In my mind, this is quite impressive that the price points are quite significantly lower, acknowledging that MEDOSI is also able to also offer such a ROBUST supportive clinical program with staff support, patient support, marketing support, clinician education support, etc.

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